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Digital loyalty card for your café
Run a coffee loyalty scheme with a card on the phone. A digital loyalty card for your café is the classic coffee stamp card, kept on the phone: customers add it to Apple Wallet or Google Wallet with one scan, with no app and no sign-up. At the counter, your staff scan the code on the card when people pay, and the stamp appears straight away. Once the card is full, there is a reward, such as a free coffee.
Free for up to 30 active cards, set up in 10 minutes
Example card for a made-up business. Every setting can be chosen in the product exactly like this.
How it works at the counter
A QR stand by the till
The QR stand sits on the counter where people wait anyway. Anyone who wants a card points their phone camera at it while their coffee is being made.
The card goes into the wallet
One tap on the wallet button and the card is in Apple Wallet or Google Wallet. No download and no sign-up, so it works for walk-in customers too.
A stamp at payment
Your staff scan the code on the card with a phone or tablet, right in the browser. Cash or card makes no difference. When the card is full, you hand over the free coffee there and then.
What you get out of it
No more paper cards
Nothing to lose or forget, and no stamp pad at the till. The card is on the phone at every visit.
Messages to your regulars
On the Standard plan you can reach customers who opted in directly on their card, for example about a new cake or changed opening hours.
More Google reviews
The link to your Google listing is on the card. On the Standard plan the card can remind people once after their visit to leave a short review.
What the research shows
Three numbers from research on loyalty programmes, each with its source.
2× as often
is how often occasional customers came once they were in a loyalty programme. Their visits rose to 3.7 a month. Exactly the guests who do not come regularly yet.
Liu, Journal of Marketing, 2007 (opens the study in a new tab)
+25 to 85%
more profit when a business keeps just 5% more of its customers. Regulars are the strongest lever there is.
Reichheld & Sasser, Harvard Business Review, 1990 (opens the study in a new tab)
−20%
Time between two visits: the closer the reward, the sooner people come back.
What it costs
Free
€0
To try it out, with no price to commit to. Up to 30 active cards.
Standard
€9.00 per month
€84.00 per year, billed annually in advance.
No card limit, with messages to your customers and review reminders. Price per location.
No VAT is charged under the small business scheme (§ 19 German VAT Act).
Common questions
How many stamps should a coffee card have?
You choose, anywhere from 3 to 20 stamps. The example card above uses ten stamps for a free coffee, like the familiar paper card. You can change the number of stamps and the reward later.
Do I need to change my till system?
No. Stamping happens in the browser on a phone or tablet. There is no till integration, and none is needed.
Can tourists and walk-in customers join?
Yes. The card needs no app and no sign-up. Anyone with an iPhone, or an Android phone with Google Wallet, adds it with one scan.
Can I make the card look like my café?
Yes. You set your logo, colours, stamp icon (a coffee cup, for example), a photo of your café and the reward during setup, and you can change them later.
What does the digital loyalty card cost?
The Free plan costs €0 and covers up to 30 active cards. The Standard plan costs €9.00 per month or €84.00 per year, billed annually in advance, with no card limit and with messages to your customers. No setup fee.