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Digital loyalty card for nail salons
Keep your nail salon’s loyalty scheme on your customers’ phones. A digital loyalty card for your nail salon replaces the paper card with a card in Apple Wallet or Google Wallet: clients add it with one scan, with no app and no sign-up, and get a stamp after every treatment. Your team stamp with a phone or tablet right at the nail desk or at checkout. After the number of visits you set, there is a reward, such as a free manicure.
Free for up to 30 active cards, set up in 10 minutes
Example card for a made-up business. Every setting can be chosen in the product exactly like this.
How it works at the nail desk
Add the card before the treatment
Before their hands are busy, your client scans the QR stand at reception or on the desk. One tap and the card is in their wallet.
A stamp while the polish dries
Nobody has to dig for a paper card with wet nails: the card is on the phone, and your team scan the code with a phone or tablet.
Redeem the reward
When the card is full, you redeem the reward on the spot. The new count shows on the card straight away, and on iPhone as a lock screen notification.
What you get out of it
No digging through a bag
The card is on the phone. No purse to open, no paper card to find, and the fresh polish stays safe.
Free slots and offers
On the Standard plan you can message clients who opted in directly on their card, for example about free slots or an offer.
Your salon in their wallet
Your logo, colours and a photo of your salon are on the card, so clients see your salon every time they open their wallet.
What the research shows
Three numbers from research on loyalty programmes, each with its source.
2× as often
is how often occasional customers came once they were in a loyalty programme. Their visits rose to 3.7 a month. Exactly the guests who do not come regularly yet.
Liu, Journal of Marketing, 2007 (opens the study in a new tab)
+25 to 85%
more profit when a business keeps just 5% more of its customers. Regulars are the strongest lever there is.
Reichheld & Sasser, Harvard Business Review, 1990 (opens the study in a new tab)
−20%
Time between two visits: the closer the reward, the sooner people come back.
What it costs
Free
€0
To try it out, with no price to commit to. Up to 30 active cards.
Standard
€9.00 per month
€84.00 per year, billed annually in advance.
No card limit, with messages to your customers and review reminders. Price per location.
No VAT is charged under the small business scheme (§ 19 German VAT Act).
Common questions
Is a loyalty card worth it if clients only come every few weeks?
Especially then. A paper card is easily lost between appointments; a card in the wallet is not. And the closer the reward gets, the sooner people come back, as the study by Kivetz and colleagues further up shows.
What reward suits a nail salon?
That is up to you. The example card above offers a free manicure; a discount on the next infill or a care product works just as well. You write the reward text yourself.
Do my clients need an app?
No. The card goes into Apple Wallet or Google Wallet, which is already on the phone. No download and no sign-up.
Can I make the card match my salon?
Yes. You set your logo, colours, stamp icon (a nail polish bottle, for example), a photo and the reward during setup, and you can change them later.
What does the digital loyalty card cost?
The Free plan costs €0 and covers up to 30 active cards. The Standard plan costs €9.00 per month or €84.00 per year, billed annually in advance, with no card limit and with messages to your customers. No setup fee.