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Digital loyalty card for hair salons
Your salon’s loyalty scheme can reward customers for coming back between appointments. A digital loyalty card for your hair salon rewards clients for coming back for their next appointment: after each visit they get a stamp in Apple Wallet or Google Wallet, with no app and no sign-up. Because there are often weeks between appointments, a card on the phone is safer than a paper card in a purse. You decide how many stamps it takes to earn the reward.
Free for up to 30 active cards, set up in 10 minutes
Example card for a made-up business. Every setting can be chosen in the product exactly like this.
How it works around the appointment
Add the card in the chair
While colour is developing or they are waiting, your client scans the QR stand with their phone camera. One tap and the card is in their wallet.
A stamp at checkout
After the appointment, your team scan the code on the card with a phone or tablet in the browser. The client sees the new count straight away, and on iPhone as a lock screen notification.
The reward next time
When the card is full, you redeem the reward, such as a free beard trim or a treatment. After that, your client keeps collecting.
What you get out of it
The card lasts until the next appointment
A paper card is easily lost between two haircuts. In the wallet it is simply there at the next visit.
Fill last-minute gaps
On the Standard plan you can message clients who opted in directly on their card, for example when an appointment frees up at short notice.
Reviews while the visit is fresh
The link to your Google listing is on the card. On the Standard plan the card can remind clients once after their appointment to leave a short review.
What the research shows
Three numbers from research on loyalty programmes, each with its source.
2× as often
is how often occasional customers came once they were in a loyalty programme. Their visits rose to 3.7 a month. Exactly the guests who do not come regularly yet.
Liu, Journal of Marketing, 2007 (opens the study in a new tab)
+25 to 85%
more profit when a business keeps just 5% more of its customers. Regulars are the strongest lever there is.
Reichheld & Sasser, Harvard Business Review, 1990 (opens the study in a new tab)
−20%
Time between two visits: the closer the reward, the sooner people come back.
What it costs
Free
€0
To try it out, with no price to commit to. Up to 30 active cards.
Standard
€9.00 per month
€84.00 per year, billed annually in advance.
No card limit, with messages to your customers and review reminders. Price per location.
No VAT is charged under the small business scheme (§ 19 German VAT Act).
Common questions
How many stamps make sense for a hair salon?
You decide, from 3 to 20. Since there is more time between two haircuts than between two coffees, a shorter card can keep the reward within reach. You can change the number of stamps and the reward later.
Do I need a till or booking system?
No. Stamping happens in the browser on a phone or tablet. There is no link to your till or booking software, and none is needed.
Does it work for barber shops?
Yes. The example card above is a barber shop with a free beard trim as the reward. You set the colours, logo, stamp icon (scissors, for example) and reward for your own shop.
What do clients see on the card?
Your logo, your colours, the stamp count and the reward. A photo of your salon if you upload one, and the link to your Google listing.
What does the digital loyalty card cost?
The Free plan costs €0 and covers up to 30 active cards. The Standard plan costs €9.00 per month or €84.00 per year, billed annually in advance, with no card limit and with messages to your customers. No setup fee.